LHomes - O2Digital

LHomes.

After spending years as the “Home of Home Search,” O2 helped LHomes pivot to a new brand positioning and launch a new brand Identity.

Overview.

O2 Digital helped LHomes show the world that there’s a home for every homebuyer. Literally...every homebuyer.

Buying a home is one of the most important choices you will ever make. Ideally, your home should be a proper representation of yourself. You want to live somewhere that is comfortable and relaxing, and where you will be free to be yourself.

LHomes offers the best opportunity for anyone to find that special palace they can call home. The company streamlines the process of finding a home, ensuring that you can get what you want in minutes. To wit, they’ve developed the most personalized home search features around, making it easier for any and all homebuyers to find a home that’s truly right for them.

To being their tagline - "To each their home" - to life, we created a series of unique characters with their specific home needs to be the voices of personalization.

In May 2021, we helped LHomes to launch an integrated marketing campaign that included broadcast TV, online video, radio and social media.

Work.

Strategy

Branding

Rundown.

After spending years as the “Home of Home Search,” O2 helped LHomes pivot to a new brand positioning and launch a new brand Identity.