As a UI/UX designer, your contribution to your client is immeasurable. You hold an important place in their ultimate goal — to sell. However, you need to consider certain factors if you hope to create a UI that is truly attractive and useful at the same time this is Designing for User Experience.

Through some trial and error, we’ve discovered that certain user interface factors hold more importance than others. These include:

Objective Focus

As a UI/UX designer, you should remember the most important thing — your design isn’t just about beauty or showing off your skills; it’s about offering value to the user.

You have to understand what your customers want and factor that into your design. At the end of the day, people will only use something if it makes life easier for them.

User first Design

In some way, every product hopes to improve the lives of its users. As a designer, you need to understand your product and look into the best way for it to get its job done.

Remember that your product is being created for the users — not you. When making a design choice, do so from the user’s perspective. To make things easier, try to understand your end user’s psychology. Know their wants, pain points, and expectations. Then, get to designing.

In some cases, you might need a proper multilingual user interface. This way, you build a product that appeals to someone in Nigeria and their friend in Russia.

Breathing Space

As designers, we sometimes tend to focus more on the things we need to add. If you’re creating a Graphic User Interface (GUIs), you want to know what images or icons to add to bring more meaning to the design.

But, sometimes, less is more.

Studies have shown that by adding more space to a website or mobile app, you can actually attract users. Minimalism is a trend for a reason — people want to see everything they need in one page, and they don’t need a million icons and images shouting at them.

People feel more comfortable when they aren’t being bombarded with details. So, in many cases, negative space can be your best friend as a UI/UX designer.

1minute pay landing page, showing breathing space around text.
Letting the Image breathe, sometimes less is more. 1-MinutePay

Pretty Colors

Another important part of creating strong GUIs is an understanding of color. Studies have shown that people associate certain colors with certain meanings. So, choosing colors wisely can make all the difference in the world for your design.

Letting colours work for you in a design.
Here's a design using colors that work, CARDTONIC

Content Placement and Length

No matter how well-written, putting a lengthy block of content on your main page never works.

When working with content, always place it where users expect it to be. Also, try to make the content as concise as possible. Add images and more to the GUI design, and you’ve got yourself something nice.

Responsivity is a Must

When you’re working on a website, you should have a mobile-friendly version of it as well. Over 50% of website users surf the internet with their phones. So, they won’t want to keep zooming in and out all the time.

Making your website responsive is very important. Don’t give your users the opportunity to leave.

Keywords: user interface, UI/UX designer, multilingual user interface, graphical user interface, GUIs, GUI design